Weight Loss Advertising Red Flags You Should Be Aware Of

Weight loss, carbs and dieting are some of the most talked about topics. We are always told of a new pill or product that can help us lose weight easily. Whether it’s for removing cellulite or burning fat.

However, the manufacturers of these products and pills are not telling us the truth. Their main aim is to take advantage of those who want to lose weight in the quickest time possible. Below are 3 major weight loss marketing red flags you should be aware of:

1) There is no such thing as a magic pill.

Always remember that there is no supplement or pill that can make you bigger, stronger or leaner. If you see an actor or a model in ads promoting a certain supplement or pill, you need to know that they don’t look that way because of the pill they are marketing.

Most of these models and actors have a genetic edge; eating habits which are very rigid, unhealthy exercise routine and some go for cosmetic surgery to get that look you see in ads. They are just marketing the supplement because they have a financial agreement with the manufacturer of the supplement.

If you look closely, you will discover that there is tiny print at the bottom of any television or magazine ad will inform you that the results aren’t typical and the product should be combined with an exercise and nutritional program for it to work. Many companies like Phen375 manufacturers and PhenQ weight loss drug suppliers use celebs to endorse their product. Therefore, if a claim seems too good to be true, it probably is.

2) There is no such thing as good or bad food

Anyone who tells you that there is a good food and a bad food is lying to you. The most important thing is the quantity of food and how you eat it. Any supplement or diet that tells its customers that an energy fuel is bad does not know about healthy nutrition.

Balancing your diet is good for you. Eliminating certain food groups in order to fit the latest “diet plan” is not the way to go. Most of the “diet plans” are short-lived fixes that are not sustainable in the long term as they can be harmful to your body especially to your endocrine system and metabolism.

Don’t play with your body homoeostasis. If you do, you will not be pleased with the results. The main objective of the body is survival. Yo-yo dieting is not effective and will only take you further away from your weight loss goals.

If any of these diets work, why is there a new one after every few months? And if they worked effectively, why aren’t they being used to cure obesity?

3) Don’t believe everything you see or read about weight loss

Did you know that there is no regulation in the fitness industry? There is no agency, committee, or administration that filters out the inaccurate information. This is the major reason why most information out there is misleading.

Most articles in current fitness magazines or local papers are feeding on the quick fix mentality and unrealistic goals set by those who want to lose weight. Therefore, most of the manufacturers of weight loss pills or supplements mislead the public in order to sell their products.

This makes the credibility of studies and conclusions questionable. There are some steps to making a source reliable for health and fitness information. First of all, credible studies are usually published in scientific peer-reviewed journals.

Testimonials and case studies are not objective and are not backed up by scientific proof. Reliable studies should be replicated by an outside source. An outside source is someone who is not linked in any way and with no financial backing to the original study. Unfortunately, this does not usually happen.

In most cases, you will see a blurb on a study carried out by Dr X. The name of a doctor is used to improve credibility and make people believe that the plan or pill is recommended. Such a study has several loopholes in the techniques used and does not have proof of credibility.

Are you aware that Atkins has never published any study in a scientific peer reviewed journal? This particular “diet” has been around for more than 25 years. Haven’t they had enough time to publish? Then what are they still waiting for?

This is why it is very important that you don’t believe everything you see or read. Check for the credibility of the research before believing anything. Keep the red flags above in mind every time you pick up the latest fitness magazine or see a commercial marketing the latest fat burning craze.

Manufacturers are and will still take advantage of those struggling with weight loss by offering products and fat burning solutions. It is, therefore, wise to be sceptical of their claims and look for their credibility.

Real Estate Advertising Trends For 2015

Branding Creativity: Online Perception

Project branding in advertisement have been in use for a long time. Gone are the days when people would rely on the traditional media (TV and radio adverts) to advertise their products and services. Like a TV advert, brand creativity is needed to make an impact in the overly crowded online platform. It is a strategy that remains, and will always remain relevant in all modes of publications. Creativity in online ads was however taken to another level with marketers incorporating animations and video-graphy to market their products.


Online advertisement and branding have never been stronger in real estate ads as it is now. Realtors are using the online platform as a means of virtual communication to audiences and prospective customers. Example of some of the amazing advertising work that has been done in 2014 were for Etobicoke condos and new Toronto condos. Their agency has done a commendable job in following this trend.

Reallocation of Marketing Resources

Sales centers and billboards have been significant advertisement and marketing resources for centuries. These have however become less effective as more and more people started using other means of transport other than walking or public means. Although they may remain relevant to this date, digital billboard marketing strategies have become the center stage in real estate advertisements. Marketing resources have now shifted from billboard advertisements to digital trends where mobile adverts are prevalent today. The once effective traditional marketing methods (billboards and media advertisements) have been overtaken over time, and their demise does not seem far. But there are still some very interesting ones out there.

The Social Media

The social media have proven to be an influential platform for many marketers. Almost everyone, even brokers use this platform to gain traffic and visibility.  With many social networking sites cropping up every day, the need to make sure each is relevant to real estate is crucial.  It needs to remain useful as well as keep the audience engaged is however proving a major challenge for many.  Some of the most commonly used, yet effective social networking sites are Google+, Facebook and Twitter.  Pinterest has also become a digital storefront for most realtors and is proving to be very useful in this industry.

Interactive Technology

Interactive technology has also given rise to the success in real estate advertising. Some of the interactive technology trends recorded in 2014 includes:

Integration of web platforms and sales centers to reach out to customers

Digital analytics that help improve traffic into a website

Property portals where customers can log in while searching for a property

Branded web interfaces meant to attract real estate players in the field

Mobile Marketing

Mobile marketing has taken an unexpected turn in real estate advertisements. With many people using smartphones for virtually everything, mobile platform has become the new grounds to advertise. Web pages optimized for mobile access, and SMS marketing is slowly transforming mobile telephony.  The same is expected to become popularized in 2015 as 2014 comes to an end.  As a real estate marketing agent, it is your responsibility to adopt new, and trending marketing strategies that will bring in more readers and probable customers.  Doing this will not only bring in more audiences and even reach out to clients far and wide.