Testosterone Replacement Therapy (TRT)

Testosterone replacement therapy is a treatment method to increase testosterone levels in men suffering from low testosterone. Testosterone is a male sex hormone that is secreted by the adrenal glands and the testes. Testosterone is used by the body to enhance muscle building, s** drive and energy levels. In addition to this, it is needed for the development of male sex organs. During a male’s teenaged years, testosterone production increases. During this time, facial hair begins to develop and the male’s voice becomes deeper.

Low testosterone levels can cause sexual dysfunction, muscle atrophy, mood swings and bone loss. There are several different testosterone replacement therapies that help to increase testosterone levels and bring them to normal levels. These treatments are available in pills, patches, gels and injections.

For testosterone levels to rise rapidly, a testosterone injection must be made in a muscle, typically the gluteal muscle, also known as the buttocks. Testosterone enanthate as well as testosterone cypionate are the two most popular types of injections. Testosterone cypionate is injected every three to four weeks. Testosterone enanthate is injected every four weeks. Like other types of intramuscular injections, the injection can be painful and is typically done in a clinical setting.

Testosterone patches and gels provide the man with a constant trickle of the hormone, testosterone. These are typically applied daily to clean, dry skin on the thigh, upper arms, back or abdomen. Patches or gels should never be applied directly to the genitals. The patch or gel should not be applied to irritated, broken or oily skin, areas that are under pressure when the man sits or sleep or any sharp body parts. This testosterone supplement works by being absorbed through the skin directly into the bloodstream.

Another way a man can increase his testosterone levels is to take a testosterone pill. These pills are made of 100 percent natural ingredients that are safe to use. The pills should never be chewed, only swallowed.

There are some risks as well as benefits from each of these treatment options. Typically, when a man’s low testosterone levels are treated with testosterone replacement therapy, his s** drive will improve, he will experience improved concentration and mood and will have more energy. Additionally, testosterone therapy helps to increase bone strength, muscle mass and energy levels.

Laneway Housing In Toronto Canada

More and more people are moving to Toronto. Because so many people have migrated to this city, the need for housing has skyrocketed. Unfortunately, the high demand for housing has caused pricing to go up. Some people simply can’t afford to live in the city of Toronto. Thankfully, there’s one option that is solving this problem: laneway housing. Read on to learn more about laneway housing in Toronto, Canada.

How Laneway Housing Works

Normally, if a new residential property is built, that property is built on its own lot. However, there are only a limited number of lots that can be used for building projects.

Laneway houses are built on homes that already house one property. As an example, a laneway house might be built in the backyard of a property. Doing this allows new homes to be built even though there aren’t any lots to build on.

What Are Laneway Houses Like?

Since laneway houses are built on a small portion of a lot, these homes are usually very small. With that said, there are many different kinds of laneway houses available.

Some laneway houses have a modern design. Other laneway houses have a very unique custom look. If you wind up building a laneway house, you’ll be able to create a house that is well-suited to your needs. You should be able to create a house that’s perfect for you.

How Can You Learn More About Laneway Housing?

If you don’t know a lot about laneway housing, you should try to learn as much as you can about the subject. Thankfully, there are a lot of resources that you can take advantage of if you’re interested in laneway housing.

You may want to get in touch with companies that build these kinds of houses; a company like this should be able to give you a lot of the information that you’re looking for. It’s also a good idea to take a closer look at different articles that talk about laneway houses. You’ll be able to learn a lot that way.

It’s okay if you don’t know much about laneway housing in Toronto, Canada. If you take the time to educate yourself, you’ll be able to decide whether or not you’d be happy living in a laneway house. Even if you don’t wind up moving into a house like this, it’s good to be fully aware of the different options that you have.

Finding the Right Advertising Agency

Choosing the right advertising agency to steward brand and product imagery is one of the most important decisions any company makes. Frankly, it is not unlike selecting a new partner in the business. The choice of agency can have a tremendous effect on a firm’s public image, sales results and profit performance and, as such, ought to involve executives at the most senior levels of the company.

c1Executives, as well as your Toronto SEO consultant,  need to be comfortable with the appointment and the people, be willing to share information with SEO agency , and ultimately have the utmost confidence in the agency’s recommendations and business advice.

Know Your Needs

Prepare a brief describing your company, its products, markets, competitors etc., and the opportunity you have to offer an agency. This might relate to taking over a particular brand, or category of brands. It might involve a new brand or category launch. It could be an opportunity for regional representation, with the lead agency retaining control over the core branding issues.

Prepare also some objective screening criteria. This will allow the agency to decide whether or not it is suited to your business with respect to capabilities, geography, national representation etc. Include size, location, core competencies required, category experience.

Compile a ‘Long List” of Agencies

This list should actually be no longer than 10 – 12 shops. You likely have some feel as to what agencies might suit your needs but there are additional resources available to help you with your initial list. The AAABC will gladly provide its Member Agency list to you, as will the ICA (Institute of Communications and Advertising). Industry publications such as Canadian Advertising Rates and Data, the National List both published by Maclean Hunter (Rogers). Business associates in your own industry or category may be able to help. And you can always contact companies whose advertising you’ve admired on the air or in print.

Develop a Screening Questionnaire

Often termed an RFQ (Request for Qualifications) the objective of this questionnaire is to ascertain which agencies have the basic capabilities and experience that you have defined, and do not have accounts that would constitute a conflict of interest with your business. It also assists the agencies in determining if they are able to serve you from the point of view of experience and of staffing levels. One or more agencies on your initial list may decline the opportunity to respond.

Develop the ‘short list’

Allow yourself a week or two to evaluate the replies against the needs you have outlined and prepare a short list or 3 -4 agencies, any one of which you would be comfortable hiring. These short-listed firms will be invited to proceed to the next level of your process, the presentations. Advise both the short-listed agencies, and the unsuccessful firms, of your decision. Be prepared to advise the unsuccessful agencies of your reasons for not selecting them.


c2Your objectives in requesting presentations, ideally at the agency’s premises, are as follows:

  • To ascertain the agencies’ capabilities, strengths, facilities and experience.
  • To determine which of the agencies demonstrate a passion for, and insights around, your business, your competition and your industry.
  • To ensure that the agencies have a true passion for their business as well as for yours.
  • To gauge the ‘chemistry’ between your people, and those at the agency who would actually be working on your business, both day-to-day and at the senior level. Be sure to insist that these people take an active role in the presentation. You and the chosen agency will be spending a lot of time together.
  • To see examples of work the agencies have done for other clients, and to what effect on those businesses. This should give you a reliable assessment of an agency’s ability to think strategically, and of its creative strength.
  • To determine which method of compensation you and the agency would be most comfortable with – fee, commission, or a blended arrangement. Typically the final negotiations around the level of compensation take place after final selection, their successful outcome being a final condition of the agency winning the business.

Final Selection

Chances are you will know immediately following the presentations which agency you want to work with. It is a good idea to ‘sleep on it’, to wait for 2 or 3 days, before announcing your decision in order to be sure the decision is well-founded and shared by your whole team.

Protocol generally dictates that the winning agency is informed first, and asked to keep the news confidential for 24 hours to allow you the opportunity to inform the unsuccessful agencies of your decision. Most creditable agencies will request the courtesy of a debrief with you in order to determine what might have been lacking in their presentations and you should be prepared to spend this time.

For the successful agency, this is a time of celebration and you should plan to participate in that, congratulating them for a job well done, and expressing your confidence that the relationship will be long and mutually rewarding.

Weight Loss Advertising Red Flags You Should Be Aware Of

Weight loss, carbs and dieting are some of the most talked about topics. We are always told of a new pill or product that can help us lose weight easily. Whether it’s for removing cellulite or burning fat.

However, the manufacturers of these products and pills are not telling us the truth. Their main aim is to take advantage of those who want to lose weight in the quickest time possible. Below are 3 major weight loss marketing red flags you should be aware of:

1) There is no such thing as a magic pill.

Always remember that there is no supplement or pill that can make you bigger, stronger or leaner. If you see an actor or a model in ads promoting a certain supplement or pill, you need to know that they don’t look that way because of the pill they are marketing.

Most of these models and actors have a genetic edge; eating habits which are very rigid, unhealthy exercise routine and some go for cosmetic surgery to get that look you see in ads. They are just marketing the supplement because they have a financial agreement with the manufacturer of the supplement.

If you look closely, you will discover that there is tiny print at the bottom of any television or magazine ad will inform you that the results aren’t typical and the product should be combined with an exercise and nutritional program for it to work. Many companies like Phen375 manufacturers and PhenQ weight loss drug suppliers use celebs to endorse their product. Therefore, if a claim seems too good to be true, it probably is.

2) There is no such thing as good or bad food

Anyone who tells you that there is a good food and a bad food is lying to you. The most important thing is the quantity of food and how you eat it. Any supplement or diet that tells its customers that an energy fuel is bad does not know about healthy nutrition.

Balancing your diet is good for you. Eliminating certain food groups in order to fit the latest “diet plan” is not the way to go. Most of the “diet plans” are short-lived fixes that are not sustainable in the long term as they can be harmful to your body especially to your endocrine system and metabolism.

Don’t play with your body homoeostasis. If you do, you will not be pleased with the results. The main objective of the body is survival. Yo-yo dieting is not effective and will only take you further away from your weight loss goals.

If any of these diets work, why is there a new one after every few months? And if they worked effectively, why aren’t they being used to cure obesity?

3) Don’t believe everything you see or read about weight loss

Did you know that there is no regulation in the fitness industry? There is no agency, committee, or administration that filters out the inaccurate information. This is the major reason why most information out there is misleading.

Most articles in current fitness magazines or local papers are feeding on the quick fix mentality and unrealistic goals set by those who want to lose weight. Therefore, most of the manufacturers of weight loss pills or supplements mislead the public in order to sell their products.

This makes the credibility of studies and conclusions questionable. There are some steps to making a source reliable for health and fitness information. First of all, credible studies are usually published in scientific peer-reviewed journals.

Testimonials and case studies are not objective and are not backed up by scientific proof. Reliable studies should be replicated by an outside source. An outside source is someone who is not linked in any way and with no financial backing to the original study. Unfortunately, this does not usually happen.

In most cases, you will see a blurb on a study carried out by Dr X. The name of a doctor is used to improve credibility and make people believe that the plan or pill is recommended. Such a study has several loopholes in the techniques used and does not have proof of credibility.

Are you aware that Atkins has never published any study in a scientific peer reviewed journal? This particular “diet” has been around for more than 25 years. Haven’t they had enough time to publish? Then what are they still waiting for?

This is why it is very important that you don’t believe everything you see or read. Check for the credibility of the research before believing anything. Keep the red flags above in mind every time you pick up the latest fitness magazine or see a commercial marketing the latest fat burning craze.

Manufacturers are and will still take advantage of those struggling with weight loss by offering products and fat burning solutions. It is, therefore, wise to be sceptical of their claims and look for their credibility.

5 Content Marketing Tips for Solar Installers

Content marketing is a term used to deliver content that is helpful and useful to your customers, which is able to build up trust which translates into more sales. In addition, the right content marketing entertains as well as informs the targeted audiences. Implemented in the correct way, it is able create a relationship and dialogue between the brand and consumers. The best part of this is that research has proven that content marketing in most cases costs far less when compared to the traditional advertising efforts. Content marketing also generates far better leads and improves the public image of a brand.

The solar experts are offered with an opportunity to educate people about a technology that is not well-known with engaged as well as growing audiences. The majority of the off grid solar power companies could begin content marketing efforts with a simple blog and the creation of this has become extremely simple with the websites like Blogger and WordPress.

Below are 5 important factors you may want to consider when you create your content-marketing plan:

The Target Audience

When compared to traditional advertising methods which mainly focus on a way to attract new customers, the art of content marketing in most cases targets the pre-existing customers. Any company is able to build up a solid and good relationship with their customer base by providing information that is not only useful but also interesting. When a solar business is able to keep their current customer base happy, these people often spread the word to their friends and family. What this means is that your existing customers could become your best source when it comes to new leads.

These companies are also able to attract potential customers using the right content marketing because, these people actually have an interest in what has been said. In the way of building up positive relationships right from the start, the “potentials” will turn into “currents” because they already have a trust in your brand.

Paint A Picture

Content shared by a microfit solar energy company should be able to form a type of story and not just an obvious sales pitch. These companies can take advantage of planning their content around the current interests of their customers. You need to keep in mind that the content that features on your site is for an audience and not actually for your business. You can do this by creating brand awareness in a way that doesn’t explicitly promote the brand. By telling a story you are able to connect with your audience and their allegiance to your brand will soon follow. It can also assist with telling a story that has personality, offering the brand a trustworthy and relatable voice.

Offer Value

Each part of your content should be able to entertain, educate as well as inform your audience. Keep in mind that content will not be recognized as “content marketing” until such stage that the audience has found this content valuable and interesting. When your content is enjoyed as well a relevant to your brand, this audience will translate into loyal clients.

Create Interactive Dialogue

Not many people enjoy been told what they must do. Rather than selling your brand and directing customers, you can benefit from creating a dialogue that is interactive. You can achieve this by inviting your audience to participate in your content marketing and always ensure that questions and comments receive a prompt response. This personalizes the brand in a significant way and shows the integrity of your brand.

Increase Your Profits

The right content marketing strategies will increase your website traffic and build up relationships with your audiences. With up to date and honest content, customers often feel informed and the chances of them trusting your brand increases when it comes to making a decision to purchase one of your solar products. The decision to move to “solar” is often linked with concerns due to the money involved. The correct content marketing is able to ease these concerns and encourage these customers to make the switch.

When implementing the right content marketing strategy for your business you are able to learn about the current customers you already have and more about their needs, this will generate a lot of new business into the future.

Understanding Payday Advance Marketing Strategies

Did you know that the payday advance industry happens to take in about $7.4 billion on an annual basis? This is according to reports from 2014 by the Pew Charitable Trusts. Since that time, the state and federal governments have buckled down on lenders for payday advances, yet there is still a real for ethical lenders that work to serve about 12 million people in America that take out loans each year.



From the research done by Pew Charitable Trusts, typical Toronto payday cash advance customers are a female between the age of 25 and 44 that makes under $40,000 each year and does not have a four-year college degree. It is going to be important that this market is targeting if you are putting together a marketing strategy of any sort. When you want to have a storefront location, you need to make it easily accessible when you have this sort of customer. Think about a location that is close to traditional banks or large retail centers. It may also be a smart idea to look at public transportation hubs or areas where someone may be considering getting a payday loan to help get their vehicle out of the shop and so on.

Your Marketing Message

Customers that are looking at a payday advance loan to fix short term financial issues will respond best to marketing materials that emphasize a loan from your store for fixing their issues and keeping them from falling further behind in their bills. However, there are a lot of customers that may end up being embarrassed about visiting a location for a payday loan. This is why it is important that you are aware of the marketing language and the signage that you use to reflect your commitment to their privacy no matter what. Customers that want to have a payday loan will want the application process to be as streamlined and as quick as possible. You need to be able to offer the ability to submit both supplemental documentation and applications online, or be sure that you have a fax machine that customers can use if they do not have internet access. You should include information on the application process with each of the advertising and marketing items that you put out.


You should think about creating sort of a one stop shopping experience for you potential customers so that you can meet their financial needs to allow them to rebuild their lives for a better financial future. This is going to help both you and your customers moving into the future and solidify your payday advance store as a great financial service business rather than just another lender that could be taking advantage of customers in their time of need.

Direct Marketing

When you use direct marketing with fliers, posters and various printed items are going to be the most cost effective manner to advertise your payday loan service. Print and design advertisements are going to be helpful when distributed in areas that your customers are known to frequent often. Think of areas such as libraries, stores, laundromats, apartment complexes and more.


Real Estate Advertising Trends For 2015

Branding Creativity: Online Perception

Project branding in advertisement have been in use for a long time. Gone are the days when people would rely on the traditional media (TV and radio adverts) to advertise their products and services. Like a TV advert, brand creativity is needed to make an impact in the overly crowded online platform. It is a strategy that remains, and will always remain relevant in all modes of publications. Creativity in online ads was however taken to another level with marketers incorporating animations and video-graphy to market their products.


Online advertisement and branding have never been stronger in real estate ads as it is now. Realtors are using the online platform as a means of virtual communication to audiences and prospective customers. Example of some of the amazing advertising work that has been done in 2014 were for Etobicoke condos and new Toronto condos. Their agency has done a commendable job in following this trend.

Reallocation of Marketing Resources

Sales centers and billboards have been significant advertisement and marketing resources for centuries. These have however become less effective as more and more people started using other means of transport other than walking or public means. Although they may remain relevant to this date, digital billboard marketing strategies have become the center stage in real estate advertisements. Marketing resources have now shifted from billboard advertisements to digital trends where mobile adverts are prevalent today. The once effective traditional marketing methods (billboards and media advertisements) have been overtaken over time, and their demise does not seem far. But there are still some very interesting ones out there.

The Social Media

The social media have proven to be an influential platform for many marketers. Almost everyone, even brokers use this platform to gain traffic and visibility.  With many social networking sites cropping up every day, the need to make sure each is relevant to real estate is crucial.  It needs to remain useful as well as keep the audience engaged is however proving a major challenge for many.  Some of the most commonly used, yet effective social networking sites are Google+, Facebook and Twitter.  Pinterest has also become a digital storefront for most realtors and is proving to be very useful in this industry.

Interactive Technology

Interactive technology has also given rise to the success in real estate advertising. Some of the interactive technology trends recorded in 2014 includes:

Integration of web platforms and sales centers to reach out to customers

Digital analytics that help improve traffic into a website

Property portals where customers can log in while searching for a property

Branded web interfaces meant to attract real estate players in the field

Mobile Marketing

Mobile marketing has taken an unexpected turn in real estate advertisements. With many people using smartphones for virtually everything, mobile platform has become the new grounds to advertise. Web pages optimized for mobile access, and SMS marketing is slowly transforming mobile telephony.  The same is expected to become popularized in 2015 as 2014 comes to an end.  As a real estate marketing agent, it is your responsibility to adopt new, and trending marketing strategies that will bring in more readers and probable customers.  Doing this will not only bring in more audiences and even reach out to clients far and wide.