Branding Creativity: Online Perception
Project branding in advertisement have been in use for a long time. Gone are the days when people would rely on the traditional media (TV and radio adverts) to advertise their products and services. Like a TV advert, brand creativity is needed to make an impact in the overly crowded online platform. It is a strategy that remains, and will always remain relevant in all modes of publications. Creativity in online ads was however taken to another level with marketers incorporating animations and video-graphy to market their products.
Online advertisement and branding have never been stronger in real estate ads as it is now. Realtors are using the online platform as a means of virtual communication to audiences and prospective customers. Example of some of the amazing advertising work that has been done in 2014 are Cloud9 and Evolution condos. Their agency has done a commendable job in following this trend.
Reallocation of Marketing Resources
Sales centers and billboards have been significant advertisement and marketing resources for centuries. These have however become less effective as more and more people started using other means of transport other than walking or public means. Although they may remain relevant to this date, digital billboard marketing strategies have become the center stage in real estate advertisements. Marketing resources have now shifted from billboard advertisements to digital trends where mobile adverts are prevalent today. The once effective traditional marketing methods (billboards and media advertisements) have been overtaken over time, and their demise does not seem far. But there are still some very interesting ones out there.
The Social Media
The social media have proven to be an influential platform for many marketers. Almost everyone, even brokers use this platform to gain traffic and visibility. With many social networking sites cropping up every day, the need to make sure each is relevant to real estate is crucial. It needs to remain useful as well as keep the audience engaged is however proving a major challenge for many. Some of the most commonly used, yet effective social networking sites are google+ Facebook and Twitter. Pinterest has also become a digital storefront for most realtors and is proving to be very useful in this industry.
Interactive technology has also given rise to the success in real estate advertising. Some of the interactive technology trends recorded in 2014 includes:
- Integration of web platforms and sales centers to reach out to customers
- Digital analytics that help improve traffic into a website
- Property portals where customers can log in while searching for a property
- Branded web interfaces meant to attract real estate players in the field
Mobile marketing has taken an unexpected turn in real estate advertisements. With many people using smartphones for virtually everything, mobile platform has become the new grounds to advertise. Web pages optimized for mobile access, and SMS marketing is slowly transforming mobile telephony. The same is expected to become popularized in 2015 as 2014 comes to an end. As a real estate marketing agent, it is your responsibility to adopt new, and trending marketing strategies that will bring in more readers and probable customers. Doing this will not only bring in more audiences and even reach out to clients far and wide.